Email campaigns are a great way to interact with potential customers and let them know what your business is all about. Whether it’s a simple email welcoming them to your site or letting them know of the latest products or services you have available, the content you send out needs to send a strong message of what your company is about and make the recipient want to engage with you.
We will work with you to create imagery to make the campaigns more engaging and give a clear message, or you can simply supply any imagery that you already have available to you. After all, we know most people generally scan images before even reading any text on the page. By making your imagery stand out you will capture the customers gaze and hopefully encourage them to read your articles or click-through to check out a product more closely.
Another very popular service is to create a re-engagement campaign to get back in contact with customers that have not visited the website in a while. Reminding potential customers that you are offering a great range of products/services is key to getting them to come back and visit your website, sometimes offering a promotional code such as 10% off is also a great incentive to the recipient!
We can also personalise you campaigns so that your customers get an email referencing their name, For example, “Hi Mark, Take a look at what’s just arrived…” This may seem insignificant, but we hope you agree that receiving a personalised message is much more thoughtful than a generic campaign with no feeling to it. As well as receiving personalised messages you can state specific times and dates for campaigns to be sent to coincide with events and launches that you are aware of to help get the full potential out of the emails that you want to be sent out.
Use A/B testing by sending a campaign to a small amount of subscribers to see which they react to the best and then send the remaining subscribers the winning campaign based on the most ‘opens’ or ‘click-through’ rate.
Set a list of goals regarding click-through rates and visits to your website, by doing this you can keep track of the campaigns that work best for you and the format of campaign that gets the best results (was it the campaign with more pictures that got a better reaction than the campaign which had a bulk of text to it?).
From these goals we can learn what your customers want and react to, how long they spend on your website and the pages they look at, giving you a good insight into the products/services with the most interest and allowing you to act on this information.